Search engine optimization (SEO) is the practice of maximizing the volume and quality of traffic to your web site from search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

The intention of SEO is to increase your website’s visibility to search engines for those important keywords and phrases that are relevant to your business.

In order to get long term high rankings in the search engine results pages you need to optimize your website for your human visitors. Google (amongst other search engines) are trying to choose the best site to show to their human searchers.

SEO can be supplemented with Pay-Per-Click programs, this involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

Site Optimisation